My Story

LA-bred, New York-made, entrepreneurial and digitally-fluent risk-taker with a rich history in multiplatform storytelling. I landed in copywriting after a decade as a choreographer and company founder. I know what it takes to build a brand and sustain it through audience engagement and evocative storytelling.

I thrive on collaboration, devour feedback as creative fuel and have the business acumen to distill complex ideas into simple language. I love presenting as much as I do learning and believe humility is a good first step to problem-solving.

Have helped to make/write/create magic with Lexus, Louis Vuitton, Absolut, Smartwater, Sephora, MSC Cruises, Backblaze, Zócalo Public Square, Goodwill SoCal + other brands shaping the cultural fabric of our world.

When I’m not tending shop, you can find me….
Getting weird on ChatGPT, serving as a member of the esteemed CLI cohort, rewatching the greatest show of all time, speaking dog voice to Emma and volunteering.

Looking for my next creative home. Let’s talk.