Breaking Bad - an unforgettable story that revolutionized American television (and made us sh*t our pants on several occasions). This spec campaign takes the show’s promotion digital.
Where’s Walter
Breaking Bad fans can find our meth-hungry hero by playing the “Where’s Walter” game. Whoever locates the most Walters gets a sneak peek of the next episode in the RV used to film the series. We spread awareness about the campaign on all social channels via the #whereswalter hashtag.
How Do You Break Bad?
We go to extreme lengths, even do some bad, for the people we love. In this feel good X campaign, BB aficionados tell all. Folks with most amount of likes win a chance to meet the actors in private q and a.
Scavenger Hunt
Breaking Bad enthusiasts can go on a scavenger hunt to build a “lab” - scouring for blue crystals, beakers, gloves, goggles, rv and chemical solutions. #crystalsforwalter is used to promote campaign and provide new clues each week via TikTok. Winner receives access to never been seen BTS footage.