Insight
I was brought on to create the script for an internal brand anthem video to introduce the new brand positioning and tagline to entire Backblaze company. We strategically focused on empowering businesses to explore new opportunities and liberate themselves from the constraints of outdated monopolistic storage cloud models. The brand messaging was to tap into the value that data is the digital world’s most precious resource and its gatekeepers are the inspiring, empathetic employees who work there.
Script Drafts
Data is the digital world’s most precious resource,
And it is being trapped by big legacy clouds.
It doesn’t have to be this way.
We’re changing the playing field and challenging the industry giants.
Providing storage that over-delivers and undercharges.
Every day. In every byte of data.
Our customers’ success is the heart of our company.
So we’ve created a cloud to inspire their potential.
One that unleashes innovators, amplifies their voices, and helps them make an impact.
One that puts the power of the cloud back into the customer's hands.
We’re breaking free from locked in systems that ignore the customer,
And blazing forward with a radical new way to cloud.
Backblaze.
Break Free. Blaze Forward.
We have created an evolved cloud.
One that puts the power of the cloud back into the customer's hands.
One that unleashes innovators, amplifies their voices, and helps them to make an impact.
Data is being trapped by industry giants,
With storage that locks customers in with a high price tag.
Storage that ignores their needs and limits their potential.
It doesn’t have to be this way.
We’re changing the playing field of cloud storage,
Because our customers’ success depends on it.
We’re breaking free from restrictive systems that hold our customers back,
And blazing forward, together, with a radical new way to cloud.
Backblaze.
Break Free. Blaze Forward.