Insight
We headed on TikTok to target recent college grads who want to enjoy the freedoms of being a 20something while keeping it profesh. From increased mental health to spontaneous travel, with the Galaxy, you can take on anything (even that naggy boss you love to hate).
Manifesto
A phone grows with you.
Your most trusted companion as you interface with the world.
There for the happiest moments and ones from last night you may want to erase ;)
Nurtures your inner self,
And keeps you in the know with who you know.
For when you soar into the galaxy,
Or mellow over takeout while bingeing Netflix.
Is full speed ahead when it’s time to get the job done,
And adjusts accordingly when you need your rest.
Whether you’re a note scribbler, selfie taker or gamer to the max,
Your phone will allow you to be you,
With a battery that can keep up and then some.
Go forth and live any life you want,
Knowing that Samsung will help you to be it all.
TikTok Campaign 1: Take on You
Vlog style campaign inspired by a day in the life of a young professional who owns a Galaxy.
TikTok Campaign 2: Inspire Possibility
Vlog style campaign that shows how your Galaxy allows you to work remotely anywhere in the world.
TikTok Campaign 3: Nurture Your Inner Self
Vlog style campaign that focuses on features that allow you to get in touch with yourself.
This is spec work. This campaign is designed to showcase strategic and creative ability to work with real world brands in real world applications.