Insight
An unforgettable story that revolutionized American television (and made us sh*t our pants on several occasions). Lol-ing is not exactly the first thing that comes to mind when thinking about Gus Fring but that doesn’t mean we can’t have a little fun with it.
Where’s Walter
Breaking Bad fans can find our meth-chasing hero by playing the “Where’s Walter” game. Whoever locates the most Walters gets a sneak peek of the next episode in the RV used to film the series. We spread awareness about the campaign on all social channels via the #whereswalter hashtag.
How Do You Break Bad?
We go to extreme lengths, even do some bad, for the people we love. In this feel good Twitter campaign, BB aficionados tell all. Folks with most amount of likes win a chance to meet the actors in private q and a.
Scavenger Hunt
Breaking Bad enthusiasts can go on a scavenger hunt to build a “lab” - scouring for blue crystals, beakers, gloves, goggles, rv and chemical solutions. #crystalsforwalter is used to promote campaign and provide new clues each week via TikTok. Winner receives access to never been seen BTS footage.
Heisenberg Filter
This is spec work. This campaign is designed to showcase strategic and creative ability to work with real world brands in real world applications.